The mission
Test like a human, not a spec sheet. Lab measurements are fine, but bags live in Uber trunks, gym lockers, and overhead bins. That’s where we evaluate them.
Stay independent. Affiliate links keep the lights on; they never change the verdict. If a zipper fails in week one, you’ll hear about it.
Optimize for clarity. Long-tail reviews should still be fun to read. You get structure, personality, and a clear bottom line.